NEW EYEBALL TRACKING TECHNOLOGY

A new tracking technology  has been developed by research team of queen's university of Kingston, Ontario which holds the promises to change the advertising world...not in the interest but in the real world.

The new technology uses red eye effect to record number of impressions in a billboard has received which provide valuable information  to the advertiser about how many eyes have actually seen his roadside advertisement.

ANALOG WITH THE REAL WORLD:

The new technology is similar to online world advertising in which advertisers has to pay number of clicks or impressions it's advertisement has received.

HOW THIS TECHNOLOGY WORKS:

Eyebox2 which is a palm sized device with a camera which emits infrared red light is really interesting thing which will catch your attention, It has ability to record images at rapid succession and it can also tell when some one gazes at your billboard and will keep a record for that, thus the advertisers has to pay only per number of visitors
(eye impressions) who actually look into advertisement.