Forget buying a movie now you just have to "like" it.
In a first time embrace of the tradition-bound film distribution business and emerging world of social media and warner bros has launched an application allowing users to rent and watch movies directly on Facebook starting with the "DARK KNIGHT".
Though online movie rentals have been available for mare than a decade, they've never before been possible on any social networking site. Integrating movie into such sites where people find content based on recommendations and tastes of their friends could be crucial as studios look for new ways to generate revenue online make up for declining DVD sales.
The new offering fits Facebook chief Executive Mark Zuckerberg's often stated goal "to make everything social." He wants users to be able to engage in all sorts of activities on Facebook, such as e-mailing, plying games, watching videos and sharing photos.
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