Friday, February 25, 2011

CHROME USERS CAN BLOCK UNWANTED WEBSITES

Google on Monday gave users of it's chrome web browsers the ability to block search results from low quality websites know as content farms.

Google's principal engineer Matt Cutts said that chrome users can download and install an extension of chrome that block sites which provide shallow or low quality content from their search results.

"When you block  a site with extension, you won't see result from that domain again in Google search result" Cutts said in a blog post.

"If installed the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as potential ranking signal for our search results".

Cutts said that chrome extension was available in French, German, Italian, Portuguese, Russian, Spanish, and Turkish in addition to English.

The announcement was Google's latest move against the fight of poor quality search results generated by content farms, which produces hundreds or thousands of poor quality pages a day in a bid to attract traffic to their advertisements.

Last month the company announced their moves to make it harder for spam packed websites to rank high in search results.

Google is the dominant search engine in US, enjoying a 65.6% of online share in the search market at the end of Jan, according to tracking firm comScore.

Comscore said by the end of Jan 16.1% of online searches were done at yahoo websites. Which are powered by bing, While Bing handled 13.1% of online share during the month.



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